WELCOME TO MY BLOG. My name is Wayland Coker and my goal is to help entrepreneurs learn as much as they can about themselves and their businesses, and the vital connection between the two. I don’t intend this to be a monologue, but a dialogue. Please give me your feedback in the comment sections located at the bottom of each article. I will read every comment and respond as I am able. I am looking forward to connecting with you!

October 13, 2017

Startup? How To Limit The Risks

You won’t be able to eliminate the risks, but you can limit them. Having a startup business can be the thrill of your professional life. How cool is it to...
October 5, 2017

Tip: Use Mentor-Advocate Strategy For New Business

One big problem I have encountered when working with a new potential customer is that there are competing forces -- some you can see and identify, and some you cannot....
September 22, 2017

What Makes Something Great?

“I struggle with this question because being great is not just being better than good.” -- Horace Dediu If you own a business, or you’re thinking about starting one, you’ve...