What Do I Mean By Business As Life?

By April 25, 2017Blog

So, I’m guessing that if you’re reading this blog post, the question has entered your mind, “What does he mean by Business As Life?”  If you really think about it, you’ve probably never heard this phrase stated just this way. You are more likely to have heard the phrase, “as in business, so in life” or vice versa. Or maybe you’ve heard “business as in life?” But that’s not the phrase I’ve used.  I’ve used the “Business As Life” phrase deliberately, as the title of this blog and the possible title of an upcoming book.

My thoughts behind the phrase are:

  1. I am mostly addressing entrepreneurs, startups, and/or small businesses. However, most of the principles I will lay out in this and future blogs do apply to all businesses.
  2. Generally, you cannot separate your business and your life, especially if you’re a hopeless entrepreneur as myself. As one goes, so goes the other.
  3. If you agree, then perhaps you can accept the idea that, between the two, your life has a substantially greater effect on your business than your business on your life. That is not to say that your business does not affect your life, for it most certainly does and in many very substantial ways. It’s just that generally I believe the health and viability of your life tends to be more vital than that of your business.
  4. The idea also suggests that if we are to succeed we must cultivate, in positive and helpful ways, both our business and life. If our business is suffering, then we can expect our lives to suffer. If our life is suffering, for whatever reason, then we can expect our business to suffer.
  5. Perhaps most important is the idea that if our business absolutely crashes, but our life is solid and healthy, we will survive and live to fight another day – battered but unbeaten and able to carry on, reset, even grow and sustain ourselves. But, if our life crashes, our business will likely not survive, or at a minimum suffer so greatly it may not resemble anything close to its previously solid healthy state.

your life has a substantially greater effect on your business than your business on your life

If all that is still a bit confusing, please leave me your comments and let’s start a dialog. I would really love to hear from you.

Moving on, I hope to take the bulk of these blog posts to tell you stories from my personal experience as an entrepreneur, the lessons I’ve learned and observations I’ve made, and to be real. I will tell you about my gigantic wins and gigantic losses – and I have very good examples of both. My aim is twofold: (1) to do whatever I can to help others avoid trouble, if possible (it’s often not possible), and (2) if you’re in a difficult time or place in your life or business, to offer whatever counsel and encouragement I can to see you through the difficulty and so you emerge much stronger and wiser.

I do hope you’ll check back here often and be a part of the what I hope will be an active conversation with myself and other people of like mind, situation and status.


Author Wayland Coker

My goal is to help entrepreneurs learn as much as they can about themselves and their businesses, and the vital connection between the two. I don’t intend this to be a monologue, but a dialogue. Please give me your feedback in the comment sections located at the bottom of each article. I will read every comment and respond as I am able. I am looking forward to connecting with you!

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